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Meet Our Leadership

Each of our staff has at least 10 years in the fundraising field – both on the client and agency side.  Additionally, many have deep experience in online and offline direct response fundraising as well as in telemarketing, major gifts and other areas of development.  For our clients, this means we’ve walked in their shoes as organizational staff and we understand both sides of the relationship between agency and client organization.

Our backgrounds influence our ideology and concept of the full donor continuum from direct response through to major and planned gifts.  We have navigated the myriad of challenges and complexities that may arise as organizations attempt to move donors up the giving ladder, and partner with our clients as the program grows and evolves, representing their messaging to a variety of stakeholders within the organization.
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Our Leadership
Kristin McCurry

Kristin McCurry

Principal and Founder –
Kristin McCurry is a 20 year veteran of nonprofit fundraising. Read more about Kristin kmccurry@mindsetdirect.com

Candice Briddell

Candice Briddell

Senior Vice President –
Candice Briddell has been a part of the MINDset team since 2008. Read more about Candice cbriddell@mindsetdirect.com

Erica O’Brien

Erica O’Brien

Senior Vice President –
Erica has worked within the marketing and non-profit industry for nearly twenty years. Before joining the MINDset team, she worked at Cubine Chapman Adams & Hussey... Read more about Erica eobrien@mindsetdirect.com