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Our People > Kristin McCurry

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Kristin McCurry, Principal of MINDset direct, is a 20 year veteran of nonprofit fundraising. Since founding MINDset direct in 2005, Kristin has partnered with the nation’s most vibrant and visionary charities including St. Jude Children’s Research Hospital, Catholic Relief Services, American Red Cross, The Nature Conservancy, ASPCA and others.

Prior to MINDset direct, Kristin provided direction and strategic management as Vice President for Epsilon’s Washington, DC fundraising office. She also served as the National Director of Direct Marketing for the American Cancer Society.

Kristin is the immediate past President of the Direct Marketing Association of Washington and is active with the Advisory Council for the Direct Marketing Association’s Nonprofit Federation. As an industry thought-leader, she is a frequent spokesperson and her viewpoints and case studies have been published in a variety of publications including The Non Profit Times, The Chronicle of Philanthropy, and Fundraising Success. She is also a frequent lecturer and educator for the DMA Nonprofit Federation, AFP, DMFA and DMAW and at leading universities including Georgetown and George Washington University.

kmccurry@mindsetdirect.com

Our People
Kristin McCurry

Kristin McCurry

Principal and Founder –
Kristin McCurry is a 20 year veteran of nonprofit fundraising. Read more about Kristin kmccurry@mindsetdirect.com

Candice Briddell

Candice Briddell

Senior Vice President –
Candice Briddell has been a part of the MINDset team since 2008. Read more about Candice cbriddell@mindsetdirect.com

Erica O’Brien

Erica O’Brien

Senior Vice President –
Erica has worked within the marketing and non-profit industry for nearly twenty years. Before joining the MINDset team, she worked at Cubine Chapman Adams & Hussey... Read more about Erica eobrien@mindsetdirect.com