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Tara Kagey

Senior Account Director

Tara brings more than 14 years of experience in direct marketing having worked with political/advocacy, non-profit, and commercial programs such as the DSCC, EMILY’s List, National Park Foundation, Genworth, and several individual senate campaigns. Early on in her career, Tara developed an intuitive talent for building successful multi-channel direct marketing plans, leading her clients to record-breaking success. Her experience in the industry spans across fundraising, retail, and lead generation, arming Tara with a vast array of strategies and tactics to draw from. Whether reinstating lapsed donors, tapping into a new data segment, or expanding digital horizons, Tara’s passion is to unlock the growth potential in any program by diving into clients’ results to identify strengths, weaknesses, and untapped opportunities. Having played roles from account management to strategic planning to even being the client, Tara is dedicated to creating a detailed and innovative road map to success. Tara brings a unique blend of leading big picture strategic views while still managing down to the smallest detail.

Tara lives in Richmond, VA with her husband and two children, where she enjoys entertaining, cheering on her son in sports, and hiking along the James River.

tkagey@mindsetdirect.com

Our People
Kristin McCurry

Kristin McCurry

Meet Our Principal and Founder –
Kristin McCurry is a 20 year veteran of nonprofit fundraising. Read more about Kristin kmccurry@mindsetdirect.com

Candice Briddell

Candice Briddell

Senior Vice President –
Candice Briddell has been a part of the MINDset team since 2008. Read more about Candice cbriddell@mindsetdirect.com

Erica O’Brien

Erica O’Brien

Senior Vice President –
Erica has worked within the marketing and non-profit industry for nearly twenty years. Before joining the MINDset team, she worked at Cubine Chapman Adams & Hussey... Read more about Erica eobrien@mindsetdirect.com

Tara Kagey

Tara Kagey

Senior Account Director -
Tara brings more than 14 years of experience in direct marketing having worked with political/advocacy, non-profit, and commercial programs. Read more about Tara tkagey@mindsetdirect.com

Tony Javed

Tony Javed

Associate Director, Digital Strategy -
Tony has built his career helping some of America’s most prominent charities engage supporters, build brand allegiance and fundraise for nearly 20 years. Read more about Tony tjaved@mindsetdirect.com

Stephanie Musser

Stephanie Musser

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brings 15 years of direct response fundraising experience to MINDset Direct. Her broad skill set includes everything from account management to agency account director for a variety of health, welfare, and environmental organizations in the US and Canada. Read more about Stephanie smusser@mindsetdirect.com

Diana Medley

Diana Medley

Account Director –
Diana Medley, Account Director, has worked with both political/advocacy groups and non-profit clients, including PVA. Read more about Diana dmedley@mindsetdirect.com

Jennifer Parker

Jennifer Parker

Senior Account Director –
Jennifer Parker has 14 years of direct marketing experience working with political/advocacy and non-profit clients, running the spectrum from account management to agency operations director. Read more about Jennifer jparker@mindsetdirect.com

Jessica Tiberio

Jessica Tiberio

Account Director -
Jessica Tiberio, Account Director, has a diverse international background, having resided and received her education in Canada, the United States, and Belgium. Read more about Jessica jtiberio@mindsetdirect.com

Natalie Villarreal

Natalie Villarreal

Production Director -
has worked with a variety of non-profit clients including Defenders of Wildlife, Ocean Conservancy, UNA-USA and Marine Corps Heritage Foundation.
Read more about Natalie nvillarreal@mindsetdirect.com

Beth Wilson

Beth Wilson

Production Manager -
Beth brings more than 14 years of experience in printing and production services. The experience gained by working in both a direct marketing agency and a commercial print shop has given Beth a keen eye for details and the ability to manage multiple projects at a time. Read more about Beth bwilson@mindsetdirect.com