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MINDset direct is a next-generation fundraising agency supporting organizations where we can truly make a difference.

Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.



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Applying Traditional Direct Response Approaches for Success in Alternative Media

October 10, 2018

This blog post is based on a highlight from a recent presentation given by MINDset’s Erica O’Brien. Fundraising is all about disruption now – disruptive channels like Indiegogo and Facebook…

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Monthly Giving Metrics in a Fast-Paced World

July 1, 2018

No matter the size of the program, monthly giving presents complex metrics that need to be synthesized into a single view to be utilized by anyone that touches the program.…

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Implications of Social Distancing: Ways to pivot from live auction, galas, walks and other events to accommodate new societal norms

March 30, 2020

Over the past 2-3 weeks, much of American culture has shifted.  The term ‘social distancing’ was a vague phrase very seldom used (or understood)– and yet today, it is commonplace…

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So…Now What?

March 20, 2020

As we all settle into this new (hopefully temporary) reality, our industry has been working double time to react, learn and gather as much historical context as possible in order…

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Getting Prepared and Managing Through COVID-19

March 10, 2020

In the fundraising world, we spend a lot of time talking about potential disruptors in the marketplace. We plan for everything…postage increases…election years…email and mail delivery challenges…but how do we…

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Three Steps to Increasing Your Giving from Donor Advised Funds

July 11, 2018

Donor Advised Funds (DAFs) are the fastest-growing vehicle for Americans to set aside billions of dollars for supposedly charitable use. Currently, there are an estimated 285,000 DAFs with assets totaling…

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