If you want to change the world, change your


Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.

Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.



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Leveraging Surveys to Cultivate Donor Relationships

April 9, 2021

Fundraising communications are typically a one-way street where we are regularly asking our donors to support our mission while providing them with the latest information about how that support makes…

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Holistic Budgeting and Program Planning: Where Do We Even Begin?

April 2, 2021

We can likely all agree that the fundraising industry has changed pretty significantly over the last decade.   More organizations are taking that valuable ‘monthly first’ approach … integration has…

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Analytics: Translating KPIs into Actionable Insights for Leadership

March 26, 2021

This blog post contains information from our SVP of Analytics Dave Jorgensen’s Nonprofit Technology Conference presentation from March 24, 2021.   We are overloaded with data as fundraisers. And data…

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Spring Cleaning: 5 Tips to Set Your Organization Up for Success

March 18, 2021

It’s that time of year again! The tease of warmer weather and the extra sunlight in the evenings are making us feel a little more productive and we’re more than…

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A Year of Life During a Pandemic: 12 Lessons Learned

March 12, 2021

Just one year ago, COVID-19 was declared a pandemic. Dining rooms across the world quickly turned into both a home office and a day care and we learned how to…

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Virtual Success: Key Steps to Successful Virtual Events

March 5, 2021

Well, it’s been over a year since the COVID-19 pandemic turned our lives upside down and forced us into a more virtual way of life.  At this time last year…

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A Critical Exercise: Donor Journey Mapping

February 26, 2021

Understanding the donor journey has been top of mind for organizations in recent years – and for good reason. As fundraising programs have gotten more complex, and now span across…

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Are You Asking Donors For Too Much?

February 12, 2021

Last week, we wrote about one of our favorite topics – upgrade strategies and tactics.  But if we have learned anything in our years of fundraising, it is that sometimes…

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Moving Donors Up That Giving Ladder

February 5, 2021

Donor value is one of the most important, if not the most important, metric in a fundraising program. So, there’s good reason that focusing on upgrading donors to increase that…

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How One Organization Utilized Paid Media for an Outstanding Year End

February 2, 2021

2020 was a year unlike any other. Fundraisers pivoted to adapt to the anomalies brought on by the COVID-19 pandemic, with many using this as an opportunity to invest in…

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