If you want to change the world, change your


Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.

Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.



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Applying Traditional Direct Response Approaches for Success in Alternative Media

October 10, 2018

This blog post is based on a highlight from a recent presentation given by MINDset’s Erica O’Brien. Fundraising is all about disruption now – disruptive channels like Indiegogo and Facebook…

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Monthly Giving Metrics in a Fast-Paced World

July 1, 2018

No matter the size of the program, monthly giving presents complex metrics that need to be synthesized into a single view to be utilized by anyone that touches the program.…

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It’s the most wonderful time of the year …

September 17, 2020

It’s the always anticipated, and never ready for, Fall season.  The time of year for pumpkin-spiced everything, the emergence of holiday decorations way too soon and, of course, the busiest…

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Messaging in a Bubble

August 25, 2020

Donors today are living in a complex and noisy world.  Between COVID-19, civil unrest, natural disasters, and the upcoming election…we are living through turbulent times right now.  So why, then,…

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4 Fashion Faux Pas of Digital Fundraising

August 3, 2020

There are things you’d never do when it comes to what you wear – but you might be doing the equivalent of these things in your digital fundraising program, making…

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Clean Data is Cool

July 30, 2020

In direct marketing, it’s all about the data.  But what if your data isn’t up to snuff?   While data hygiene may not be the most exciting topic, it is…

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The Devil is in the Details

July 27, 2020

Monthly Giving is revered by many for the value and revenue generated for organizations.  However, fundraisers who have been around the block a few times know that monthly giving programs…

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Make It Monthly!

June 30, 2020

MONTHLY GIVING! Monthly giving programs are often viewed as complex puzzles, difficult to unlock, but with a reward well worth the upfront work.  Today, some organizations seem to have unlocked…

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The Power of Data in a World Unknown

June 22, 2020

Over the last few months, our world has been turned upside down. Sometimes it may even feel like we are in a Dr. Seuss book where right is left, and…

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Decision Making Just Got Easier With MINDset’s DRivE Report

June 16, 2020

Every direct response fundraiser knows that growing the number of donors who support your organization is an essential component of long-term program success.  However, as it becomes more and more…

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