Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.
Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.
OUR MIND IS SET
ON HELPING YOU
STATE OF MIND
LATEST BLOG POSTS
Applying Traditional Direct Response Approaches for Success in Alternative Media
This blog post is based on a highlight from a recent presentation given by MINDset’s Erica O’Brien. Fundraising is all about disruption now – disruptive channels like Indiegogo and Facebook…
Read MoreMonthly Giving Metrics in a Fast-Paced World
No matter the size of the program, monthly giving presents complex metrics that need to be synthesized into a single view to be utilized by anyone that touches the program.…
Read MoreIt’s the most wonderful time of the year …
It’s the always anticipated, and never ready for, Fall season. The time of year for pumpkin-spiced everything, the emergence of holiday decorations way too soon and, of course, the busiest…
Read MoreMessaging in a Bubble
Donors today are living in a complex and noisy world. Between COVID-19, civil unrest, natural disasters, and the upcoming election…we are living through turbulent times right now. So why, then,…
Read More4 Fashion Faux Pas of Digital Fundraising
There are things you’d never do when it comes to what you wear – but you might be doing the equivalent of these things in your digital fundraising program, making…
Read MoreClean Data is Cool
In direct marketing, it’s all about the data. But what if your data isn’t up to snuff? While data hygiene may not be the most exciting topic, it is…
Read MoreThe Devil is in the Details
Monthly Giving is revered by many for the value and revenue generated for organizations. However, fundraisers who have been around the block a few times know that monthly giving programs…
Read MoreMake It Monthly!
MONTHLY GIVING! Monthly giving programs are often viewed as complex puzzles, difficult to unlock, but with a reward well worth the upfront work. Today, some organizations seem to have unlocked…
Read MoreThe Power of Data in a World Unknown
Over the last few months, our world has been turned upside down. Sometimes it may even feel like we are in a Dr. Seuss book where right is left, and…
Read MoreDecision Making Just Got Easier With MINDset’s DRivE Report
Every direct response fundraiser knows that growing the number of donors who support your organization is an essential component of long-term program success. However, as it becomes more and more…
Read More