If you want to change the world, change your


Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.

Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.



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Applying Traditional Direct Response Approaches for Success in Alternative Media

October 10, 2018

This blog post is based on a highlight from a recent presentation given by MINDset’s Erica O’Brien. Fundraising is all about disruption now – disruptive channels like Indiegogo and Facebook…

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Monthly Giving Metrics in a Fast-Paced World

July 1, 2018

No matter the size of the program, monthly giving presents complex metrics that need to be synthesized into a single view to be utilized by anyone that touches the program.…

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Come join our team!

January 21, 2021
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Onward into 2021.

January 15, 2021

Throughout this pandemic, one of the things we have been most proud of at MINDset, without question, is our team. Despite the chaos, fear, and negativity that has continued to…

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Team MINDset’s Holiday Binge Watching Playlist Because. #2020.

December 23, 2020

Social Dilemma (Netflix) The Crown (Netflix) The Queen’s Gambit (Netflix) Flight Attendant (HBO) Fresh Prince of Bel-Air The Right Stuff (Disney+) Curse of Oak Island Wentworth (Netflix) In the Dark…

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Magic 8 Ball…what say you??

December 18, 2020

  And the saga continues. Last week we talked about the ‘swell of pandemic giving’ in a blog post that can be found here. Despite the devastation that the COVID…

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Riding The Swell of Increased Giving in a Pandemic

December 11, 2020

  There have been many surprises in 2020, many of which have been unwelcome, to say the least.  Yet one unexpected happening that HAS been greeted with open arms has…

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There’s still time…Last Minute Tips to Maximize Your #GivingTuesday

November 13, 2020

11 days and counting!   Most #GivingTuesday campaigns have already started – or are set to begin early next week. Here’s a quick list of things to check as you’re…

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Knowing When Your Match Isn’t Right For You

October 30, 2020

Matching gifts are awesome … it’s true.  But they aren’t the perfect panacea, and sometimes, they can do harm to your program. Over-reliance on this proven strategy can be a…

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How to Communicate (with) Your Match

October 23, 2020

So, you finally found your perfect match (if you missed our earlier posts in the matching gift series – you can find more here), and are ready to tell the…

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