State of MIND BLOG

4 Fashion Faux Pas of Digital Fundraising

There are things you’d never do when it comes to what you wear – but you might be doing the equivalent of these things in your digital fundraising program, making it less efficient, less relevant and less donor-centric than it could be. Read on to find out if your digital program is a candidate for…
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Clean Data is Cool

In direct marketing, it’s all about the data.  But what if your data isn’t up to snuff?   While data hygiene may not be the most exciting topic, it is absolutely critical when it comes to having a successful direct marketing program. Dirty data can lead to inaccurate analysis resulting in misguided decision-making – which…
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The Devil is in the Details

Monthly Giving is revered by many for the value and revenue generated for organizations.  However, fundraisers who have been around the block a few times know that monthly giving programs are often the place where the smallest detail matters – and getting it ‘right’ most always starts with reviewing and optimizing organizational business processes.  Roger…
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Make It Monthly!

MONTHLY GIVING! Monthly giving programs are often viewed as complex puzzles, difficult to unlock, but with a reward well worth the upfront work.  Today, some organizations seem to have unlocked the ‘monthly giving puzzle’, while others struggle with developing a plan to maximize their current program or even knowing where to start to develop a…
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The Power of Data in a World Unknown

Over the last few months, our world has been turned upside down. Sometimes it may even feel like we are in a Dr. Seuss book where right is left, and left is right. But alas, this is where we are.   Terms like ‘social distancing’ and #stayhome have infiltrated our daily lives.  And as a…
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Decision Making Just Got Easier With MINDset’s DRivE Report

Every direct response fundraiser knows that growing the number of donors who support your organization is an essential component of long-term program success.  However, as it becomes more and more difficult (and expensive) to acquire new one-time gift donors through direct mail, and as investment requests spread out more significantly across channels, organizations are often…
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