State of MIND BLOG

How to Communicate (with) Your Match

So, you finally found your perfect match (if you missed our earlier posts in the matching gift series – you can find more here), and are ready to tell the world – or at least your closest donor friends. So how do you share this matching gift information to your audience in a meaningful, and…
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Why Can’t I Find My Match?

It’s true – matching gifts are truly a bit like online dating.  Sort of fickle…even elusive, yet desired, nonetheless.  And much like the crazy world of online dating (and life in general), in the world of matching gifts, fundraisers have to stand out from the noise and be creative to get noticed. But here’s a…
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Finding Your Perfect Match

In today’s competitive fundraising environment, matching gifts are everywhere.  Some might even say that fundraising and matching gifts go hand and hand – are birds of a feather – a perfect match, if you will, especially at this critical time of year. But with the opportunity to have your gift doubled (tripled, quadrupled, and so…
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It’s the most wonderful time of the year …

It’s the always anticipated, and never ready for, Fall season.  The time of year for pumpkin-spiced everything, the emergence of holiday decorations way too soon and, of course, the busiest time of year for fundraisers. In the commotion of getting year-end planning underway, it can be overwhelming to remember all the details that will help…
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Messaging in a Bubble

Donors today are living in a complex and noisy world.  Between COVID-19, civil unrest, natural disasters, and the upcoming election…we are living through turbulent times right now.  So why, then, do we often forget that when we sit down to draft letters and emails to donors?  More about this is espoused here by Kevin Schulman…
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4 Fashion Faux Pas of Digital Fundraising

There are things you’d never do when it comes to what you wear – but you might be doing the equivalent of these things in your digital fundraising program, making it less efficient, less relevant and less donor-centric than it could be. Read on to find out if your digital program is a candidate for…
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