State of MIND BLOG

Implications of Social Distancing: Ways to pivot from live auction, galas, walks and other events to accommodate new societal norms

Over the past 2-3 weeks, much of American culture has shifted.  The term ‘social distancing’ was a vague phrase very seldom used (or understood)– and yet today, it is commonplace in our dialogue, along with other newfound favorites like ‘flatten the curve’ and #stayhome.  And while the literal translations of this new lingo have transformed…
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So…Now What?

As we all settle into this new (hopefully temporary) reality, our industry has been working double time to react, learn and gather as much historical context as possible in order to inform immediate, short-term and long-term strategy.  In fact, we believe this crisis actually highlights one of the most powerful things about our industry –…
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Getting Prepared and Managing Through COVID-19

In the fundraising world, we spend a lot of time talking about potential disruptors in the marketplace. We plan for everything…postage increases…election years…email and mail delivery challenges…but how do we cope with the current situation where a national health crisis has the potential to disrupt organization’s fundraising outcomes for the foreseeable future.   Before this…
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Applying Traditional Direct Response Approaches for Success in Alternative Media

This blog post is based on a highlight from a recent presentation given by MINDset’s Erica O’Brien. Fundraising is all about disruption now – disruptive channels like Indiegogo and Facebook fundraising, disruptive approaches like Gofundme and Causecast and even disruptive organizations like   Organizations are moving quickly toward this new frontier and are integrating…
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money in hands

Three Steps to Increasing Your Giving from Donor Advised Funds

Donor Advised Funds (DAFs) are the fastest-growing vehicle for Americans to set aside billions of dollars for supposedly charitable use. Currently, there are an estimated 285,000 DAFs with assets totaling around $85 billion. And, according to the Chronicle of Philanthropy, the rise of DAF giving has been “the most dramatic phenomenon in American charity” in…
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fundraising dashboard

Monthly Giving Metrics in a Fast-Paced World

No matter the size of the program, monthly giving presents complex metrics that need to be synthesized into a single view to be utilized by anyone that touches the program. MINDset believes that a dashboard is the best way to take this large amount of complex information and make it not only digestible but also…
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