Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.

Matching gifts are awesome … it’s true.  But they aren’t the perfect panacea, and sometimes, they can do harm to your program. Over-reliance on this proven strategy can be a…

So, you finally found your perfect match (if you missed our earlier posts in the matching gift series – you can find more here), and are ready to tell the…

It’s true – matching gifts are truly a bit like online dating.  Sort of fickle…even elusive, yet desired, nonetheless.  And much like the crazy world of online dating (and life…

In today’s competitive fundraising environment, matching gifts are everywhere.  Some might even say that fundraising and matching gifts go hand and hand – are birds of a feather – a…

It’s the always anticipated, and never ready for, Fall season.  The time of year for pumpkin-spiced everything, the emergence of holiday decorations way too soon and, of course, the busiest…

Donors today are living in a complex and noisy world.  Between COVID-19, civil unrest, natural disasters, and the upcoming election…we are living through turbulent times right now.  So why, then,…

There are things you’d never do when it comes to what you wear – but you might be doing the equivalent of these things in your digital fundraising program, making…

In direct marketing, it’s all about the data.  But what if your data isn’t up to snuff?   While data hygiene may not be the most exciting topic, it is…

Monthly Giving is revered by many for the value and revenue generated for organizations.  However, fundraisers who have been around the block a few times know that monthly giving programs…

MONTHLY GIVING! Monthly giving programs are often viewed as complex puzzles, difficult to unlock, but with a reward well worth the upfront work.  Today, some organizations seem to have unlocked…