If you want to change the world, change your


Our mission at MINDset direct is to deliver an innovative approach to philanthropic organizations that inspires passion to change the world.

Working in collaboration with our clients, we focus on understanding and influencing donor groups to drive higher value supporter relationships. Through cutting-edge strategic oversight and comprehensive data analysis, MINDset helps navigate the challenges and complexities that occur as organizations attempt to move donors up the giving ladder.



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Virtual Success: Key Steps to Successful Virtual Events

March 5, 2021

Well, it’s been over a year since the COVID-19 pandemic turned our lives upside down and forced us into a more virtual way of life.  At this time last year…

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A Critical Exercise: Donor Journey Mapping

February 26, 2021

Understanding the donor journey has been top of mind for organizations in recent years – and for good reason. As fundraising programs have gotten more complex, and now span across…

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Are You Asking Donors For Too Much?

February 12, 2021

Last week, we wrote about one of our favorite topics – upgrade strategies and tactics.  But if we have learned anything in our years of fundraising, it is that sometimes…

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Moving Donors Up That Giving Ladder

February 5, 2021

Donor value is one of the most important, if not the most important, metric in a fundraising program. So, there’s good reason that focusing on upgrading donors to increase that…

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How One Organization Utilized Paid Media for an Outstanding Year End

February 2, 2021

2020 was a year unlike any other. Fundraisers pivoted to adapt to the anomalies brought on by the COVID-19 pandemic, with many using this as an opportunity to invest in…

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Come join our team!

January 21, 2021
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Onward into 2021.

January 15, 2021

Throughout this pandemic, one of the things we have been most proud of at MINDset, without question, is our team. Despite the chaos, fear, and negativity that has continued to…

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Team MINDset’s Holiday Binge Watching Playlist Because. #2020.

December 23, 2020

Social Dilemma (Netflix) The Crown (Netflix) The Queen’s Gambit (Netflix) Flight Attendant (HBO) Fresh Prince of Bel-Air The Right Stuff (Disney+) Curse of Oak Island Wentworth (Netflix) In the Dark…

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Magic 8 Ball…what say you??

December 18, 2020

  And the saga continues. Last week we talked about the ‘swell of pandemic giving’ in a blog post that can be found here. Despite the devastation that the COVID…

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Riding The Swell of Increased Giving in a Pandemic

December 11, 2020

  There have been many surprises in 2020, many of which have been unwelcome, to say the least.  Yet one unexpected happening that HAS been greeted with open arms has…

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