Our People > Erica O’Brien
Senior Vice President
Erica has worked within the marketing and non-profit industry for nearly twenty years. Before joining the MINDset team, she worked at Cubine Chapman Adams & Hussey (formerly Adams Hussey & Associates) for nearly a decade, where she served as Principal & Senior Vice President.
Throughout her professional tenure, she is proud to have served a multitude of clients including some of the nation’s largest charities: Disabled American Veterans, St. Jude Children’s Research Hospital, Human Rights Campaign, AARP and AARP Foundation, the Democratic National Committee, NARAL Pro-Choice America, The World Jewish Congress, Defenders of Wildlife, and the Smithsonian.
Throughout her career, Erica has always prided herself on helping her clients create and leverage multi-channel strategies that maximize revenue, Member/Donor engagement and organizational brand power. She understands the need for comprehensive systems to address internal organizational and external environmental challenges, and has created dynamic approaches to help handle these needs. Further, she is pleased to have created award-winning creative and package strategies that have established reliable controls for her clients. And through data-driven analysis, she has helped her clients break through old plateaus to reach new fundraising results and benchmarks that have taken many programs beyond all original measures of success.