At MINDset, we are data geeks.
We believe every good direct response fundraising program begins and ends in the data. Without strong analytics and use of data, it is difficult, if not impossible, to build a direct response program that will sustain an organization for the long term. We allow the data to power the recommendations we make and the priorities we suggest.
We believe that file health trends are an essential part of every direct response program. Our experience has taught us that campaign reporting, even by segment mailed, only tells half of the story. Understanding trends at the donor life cycle stage can help proactively identify potential challenges that would otherwise be masked in traditional performance reports.