Multi-channel marketing represents the notion that the sum is greater than its parts.
Each channel influences the next and adds incrementally to the outcome. In our view, “multi-channel” means far more than just “online and offline.” Donors today have a variety of messages they are encountering across a diverse set of media. This can feel noisy, distracting and even confusing to existing and prospective donors if not coordinated carefully.
At MINDset, we strive to create “surround sound” for our clients so that donors hear from them through a multitude of channels, with each channel singing a similar tune. As a rising tide lifts all boats, so too does diversification of marketing media and we’ve seen this play out again and again for our clients.