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Another Industry Star Joins MINDset Team

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Amy English
Amy English

July 16, 2019

 

Reston, VA, July 16, 2019/PRNewswire/ — MINDset is pleased to announce the addition of Amy English who will join the team as a Group Director responsible for leadership and strategic management for her clients and team.

“Amy is a great addition to the MINDset team.  Her expertise in fundraising strategy and analytics makes her a perfect fit for the team, “ said Erica O’Brien, Managing Partner at MINDset direct.

English has worked within the non-profit industry for more than 15 years and has enjoyed working closely with her clients through direct response fundraising agencies, most recently CDR Fundraising Group as Associate Director, Client Services.

Throughout her professional career she is proud to have served a number of clients including: American Lung Association, ALS, St. Jude Children's Research Hospital, March of Dimes, The Nature Conservancy, Guideposts and United Services Organization (USO).

Supporting some of the most life changing organizations and serving the greater nonprofit community is Amy's passion coupled with the ability to empower teams to do the same is "truly gratifying.”

"If asked to board a rocket ship, don't ask what seat, just get on! I am beyond excited to begin working alongside this passionate team of professionals at MINDset direct and to be able to contribute to their outstanding efforts with their client base, as well as their commitment and thought leadership within the Non Profit industry,” said Amy English.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward-thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit www.MINDsetdirect.com.  Amy can be reached directly at aenglish@mindsetdirect.com.

Industry Best Joins MINDset direct

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David Jorgensen
David Jorgensen

July 10, 2019

 

Reston, VA, July 10, 2019/PRNewswire/ — MINDset continues to grow and we are excited to announce the addition of one of the industry’s top professionals to our team. David Jorgensen is joining MINDset direct as Senior Vice President, Analytics and Reporting.

“We are excited to have Dave join our team. With over 25 years of experience, he is a perfect fit to lead our analytics team and provide valuable strategic insight for our clients. I am thrilled to be working with him again,” said Candice Briddell, Managing Partner at MINDset direct.

Jorgensen is a master analyst and brings with him twenty-six years of experience at both nonprofits and direct response agencies. His wide range of expertise includes advanced data analysis, budgeting and planning, team and organizational development, client services, program management, and more. Dave’s philosophy is simple – the most important question that can be asked in fundraising is “why.” Why did a certain test work and another failed miserably? Why does one segment respond over another? Why did results fluctuate one year to the next? He believes data is at the heart of any organization's success and specializes in drilling into results to uncover and exploit the most promising opportunities. Working with teams, he strives to find the proper blend of audience, creative and offer to continuously improve an organization’s direct response program.

Prior to joining MINDset, Dave worked with organizations such as Alley Cat Allies, Amnesty International USA, Environmental Defense Fund, Heifer Project International, City Harvest, Public Education Network, Concur Cancer, Habitat for Humanity, US Holocaust Museum, Eternal Word Television Network, National Wildlife Federation, and World Wildlife Fund.

"The only thing better than working on causes you are passionate about, is working alongside people who share that same passion and are really good at their job. I am thrilled to be joining forces with so many industry colleagues for whom I hold such deep respect at MINDset direct." Says Jorgensen.

About MINDset direct
Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward-thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising. For more information, visit www.MINDsetdirect.com. David Jorgensen can be reached directly at djorgensen@mindsetdirect.com.

Top Thought Leader Joins MINDset direct

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Bruce Stuck
Bruce Stuck

February 27, 2019

 

RESTON, VA., Feb. 27, 2019 /PRNewswire/ — MINDset direct is thrilled to announce the addition of Bruce Stuck, who is joining the team as Senior Vice President of Client Services.    Stuck is a seasoned direct response fundraising veteran and considered an industry best thought leader.

“Stuck is a master strategist and we couldn’t be more pleased to have him join our team,” said Erica O’Brien, Managing Partner at MINDset direct.  “In his 25+ years in the industry, he has helped a variety of nonprofits reach their goals across an integrated channel mix.”

Throughout his career, Stuck has worked for a number of direct response agencies, most recently, The Lukens Company where he served as Chief Operating Officer.  Throughout his professional tenure he is proud to have served a number of clients including: Habitat for Humanity, Mothers Against Drunk Driving, Environmental Defense Fund, Children's Hospital Foundation, Operation Smile, The Basilica of the National Shrine of the Immaculate Conception, Georgia Aquarium, and Help Hospitalized Veterans.

Gifted with an ability to connect with others and a drive to serve the nonprofit community, Stuck brings a broad perspective and a service-based approach. He has deep experience creating and executing multi-channel fundraising programs leveraging predictive analytics to help clients reach their fundraising and institutional goals.

“I’m excited to join the outstanding team at MINDset direct! They are extremely passionate in their efforts to help organizations deepen donor commitment and achieve institutional goals. I look forward to helping MINDset direct solidify and expand their unique position and to serving some of the most inspiring nonprofits in the country,” said Stuck.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit www.MINDsetdirect.com.  Bruce Stuck can be reached directly at bstuck@mindsetdirect.com.

Industry Best Fundraising Guru Joins MINDset direct

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Letal Zidkony
Letal Zidkony

October 29, 2018

 

RESTON, VA., Oct. 29, 2018 /PRNewswire/ — MINDset direct is growing and we are excited to announce the addition of one of the industry’s top professionals to our team.  Letal Zidkony is joining MINDset direct as Senior Vice President of Fundraising Strategies.

Zidkony is an innovative thought leader who has been instrumental in helping organizations generate revenue and engage donors.

“Zidkony is a master strategist in the direct marketing fundraising world,” said Candice Briddell, Managing Partner at MINDset direct.  “In her over 9 years at the American Society for the Prevention of Cruelty to Animals (ASPCA), she has helped grow the new and monthly donor programs across DRTV, canvassing, mail and telemarketing channels.”

Zidkony has spent her professional career in the nonprofit industry, most recently ASPCA. In her role as Senior Director, Donor Acquisition and Conversion, Letal oversaw the ASPCA’s multi-channel Direct Response acquisition of one-time and monthly donors through multi-million dollar programs including: DRTV, Canvassing, Telemarketing and Mail. Letal also oversaw the management of the existing sustainer file, including payment processing, maintenance and multi-channel upgrade and recapture efforts.

“MINDset direct's philosophy, reputation and role in transforming the way charities approach fundraising has always impressed me. I am honored and excited to join the brilliant MINDset direct team and contribute to its clients' critical missions,” said Zidkony.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit www.MINDsetdirect.com.  Letal Zidkony can be reached directly at lzidkony@mindsetdirect.com.