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Top Thought Leader Joins MINDset direct

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Bruce Stuck
Bruce Stuck

February 27, 2019

 

RESTON, VA., Feb. 27, 2019 /PRNewswire/ -- MINDset direct is thrilled to announce the addition of Bruce Stuck, who is joining the team as Senior Vice President of Client Services.    Stuck is a seasoned direct response fundraising veteran and considered an industry best thought leader.

“Stuck is a master strategist and we couldn’t be more pleased to have him join our team,” said Erica O’Brien, Managing Partner at MINDset direct.  “In his 25+ years in the industry, he has helped a variety of nonprofits reach their goals across an integrated channel mix.”

Throughout his career, Stuck has worked for a number of direct response agencies, most recently, The Lukens Company where he served as Chief Operating Officer.  Throughout his professional tenure he is proud to have served a number of clients including: Habitat for Humanity, Mothers Against Drunk Driving, Environmental Defense Fund, Children's Hospital Foundation, Operation Smile, The Basilica of the National Shrine of the Immaculate Conception, Georgia Aquarium, and Help Hospitalized Veterans.

Gifted with an ability to connect with others and a drive to serve the nonprofit community, Stuck brings a broad perspective and a service-based approach. He has deep experience creating and executing multi-channel fundraising programs leveraging predictive analytics to help clients reach their fundraising and institutional goals.

“I’m excited to join the outstanding team at MINDset direct! They are extremely passionate in their efforts to help organizations deepen donor commitment and achieve institutional goals. I look forward to helping MINDset direct solidify and expand their unique position and to serving some of the most inspiring nonprofits in the country,” said Stuck.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit www.MINDsetdirect.com.  Bruce Stuck can be reached directly at bstuck@mindsetdirect.com.

Industry Best Fundraising Guru Joins MINDset direct

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Letal Zidkony
Letal Zidkony

October 29, 2018

RESTON, VA., Oct. 29, 2018 /PRNewswire/ -- MINDset direct is growing and we are excited to announce the addition of one of the industry’s top professionals to our team.  Letal Zidkony is joining MINDset direct as Senior Vice President of Fundraising Strategies.

Zidkony is an innovative thought leader who has been instrumental in helping organizations generate revenue and engage donors.

“Zidkony is a master strategist in the direct marketing fundraising world,” said Candice Briddell, Managing Partner at MINDset direct.  “In her over 9 years at the American Society for the Prevention of Cruelty to Animals (ASPCA), she has helped grow the new and monthly donor programs across DRTV, canvassing, mail and telemarketing channels.”

Zidkony has spent her professional career in the nonprofit industry, most recently ASPCA. In her role as Senior Director, Donor Acquisition and Conversion, Letal oversaw the ASPCA’s multi-channel Direct Response acquisition of one-time and monthly donors through multi-million dollar programs including: DRTV, Canvassing, Telemarketing and Mail. Letal also oversaw the management of the existing sustainer file, including payment processing, maintenance and multi-channel upgrade and recapture efforts.

“MINDset direct's philosophy, reputation and role in transforming the way charities approach fundraising has always impressed me. I am honored and excited to join the brilliant MINDset direct team and contribute to its clients' critical missions,” said Zidkony.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit www.MINDsetdirect.com.  Letal Zidkony can be reached directly at lzidkony@mindsetdirect.com.