Industry Best Fundraising Guru Joins MINDset direct


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October 29, 2018

RESTON, VA., Oct. 29, 2018 /PRNewswire/ — MINDset direct is growing and we are excited to announce the addition of one of the industry’s top professionals to our team.  Letal Zidkony is joining MINDset direct as Senior Vice President of Fundraising Strategies.

Zidkony is an innovative thought leader who has been instrumental in helping organizations generate revenue and engage donors.

Letal Zidkony

“Zidkony is a master strategist in the direct marketing fundraising world,” said Candice Briddell, Managing Partner at MINDset direct.  “In her over 9 years at the American Society for the Prevention of Cruelty to Animals (ASPCA), she has helped grow the new and monthly donor programs across DRTV, canvassing, mail and telemarketing channels.”

Zidkony has spent her professional career in the nonprofit industry, most recently ASPCA. In her role as Senior Director, Donor Acquisition and Conversion, Letal oversaw the ASPCA’s multi-channel Direct Response acquisition of one-time and monthly donors through multi-million dollar programs including: DRTV, Canvassing, Telemarketing and Mail. Letal also oversaw the management of the existing sustainer file, including payment processing, maintenance and multi-channel upgrade and recapture efforts.

“MINDset direct’s philosophy, reputation and role in transforming the way charities approach fundraising has always impressed me. I am honored and excited to join the brilliant MINDset direct team and contribute to its clients’ critical missions,” said Zidkony.

About MINDset direct

Since our founding in 2005, MINDset has been dedicated to meeting the changing and diverse needs of forward thinking nonprofits. MINDset direct is a next generation full-service agency, meaning we support organizations in a variety of different models up to and including serving as the agency of record for strategy and implementation for all channels of fundraising.  For more information, visit  Letal Zidkony can be reached directly at